Casey Reid — Interaction Design

Real Estate Search

Real Estate Search project preview
A/B tested variants

The Challenge

My Approach

Research

Facilitated 1:1 interviews with power users, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 2.1x improvement in engagement.

Real Estate Search

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

Key Takeaway

Whether you're shipping your product, this mindset matters.

My account